Clients ask: “...tell us about your process or design principles.” I am going to do something far more valuable: I am going to write about what has worked and what has not worked. In the weeks ahead, I will post a series of bite-sized articles that encapsulate the life-cycle of product design and user experience (UX), across a variety of industries, with clients both large and small, with consumer and commercial projects.
Trust me: you will have fun reading these and you will learn something new.
Creating a great user experience takes a combination of leadership, customer insight, workflow analysis, visual design, and precise front-end coding, followed-up with careful user observation. It takes an experienced team that tips the scales in favor of skill-sets over dedicated employment.
Should a client be willing to use a remote, specialized design team, there are guidelines to making this work. Guidelines that work for the client and the design team, whether you are working both on-site and remote, or exclusively remote.
If I look back at the customer research and user studies I’ve performed over the last 15 years, every one shares a common trait: we learned something significant that neither I nor my client understood about the customer.
Tools like mixpanel or SurveyMonkey provide insight into what end-users are doing within your app or service. These tools may even help gauge overall customer satisfaction, but that’s the not the critical part of the story. A well-executed user study will drive impactful user experience design (UXD), leading to beautiful things that engage your customers and create competitive advantage.