Creating a great user experience takes a combination of leadership, customer insight, workflow analysis, visual design, and precise front-end coding, followed-up with careful user observation. It takes an experienced team that tips the scales in favor of skill-sets over dedicated employment.
Should a client be willing to use a remote, specialized design team, there are guidelines to making this work. Guidelines that work for the client and the design team, whether you are working both on-site and remote, or exclusively remote.
Our Design Firm has grown by adding a new Design Associate to the ranks, as well as winning new clients. All things which sound good ... on the surface.
If I look back at the customer research and user studies I’ve performed over the last 15 years, every one shares a common trait: we learned something significant that neither I nor my client understood about the customer.
Tools like mixpanel or SurveyMonkey provide insight into what end-users are doing within your app or service. These tools may even help gauge overall customer satisfaction, but that’s the not the critical part of the story. A well-executed user study will drive impactful user experience design (UXD), leading to beautiful things that engage your customers and create competitive advantage.
An Ounce of Prevention is Worth a Pound of Cure. To avoid team dysfunction, I have learned to do two things:
1. Push decision responsibility far down into an organization by creating many small teams, even as small as 2-persons, with a dedicated team leader;
2. Carefully separate the roles of Team Lead from Manager and communicate expectations for each role.
I am asked by clients: “…how did you get started in UX design, coming from a background in development?”
Maybe a better question is: “…how are you a UX practitioner without a background in sales?”