Clients ask: “...tell us about your process or design principles.” I am going to do something far more valuable: I am going to write about what has worked and what has not worked. In the weeks ahead, I will post a series of bite-sized articles that encapsulate the life-cycle of product design and user experience (UX), across a variety of industries, with clients both large and small, with consumer and commercial projects.

Trust me: you will have fun reading these and you will learn something new.

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Creating a great user experience takes a combination of leadership, customer insight, workflow analysis, visual design, and precise front-end coding, followed-up with careful user observation. It takes an experienced team that tips the scales in favor of skill-sets over dedicated employment.

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Go out into the field and rap to these people

Tools like mixpanel or SurveyMonkey provide insight into what end-users are doing within your app or service. These tools may even help gauge overall customer satisfaction, but that’s the not the critical part of the story.  A well-executed user study will drive impactful user experience design (UXD), leading to beautiful things that engage your customers and create competitive advantage.

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Role of the Team Lead vs Manager

An Ounce of Prevention is Worth a Pound of Cure. To avoid team dysfunction, I have learned to do two things:

1. Push decision responsibility far down into an organization by creating many small teams, even as small as 2-persons, with a dedicated team leader;

2. Carefully separate the roles of Team Lead from Manager and communicate expectations for each role.

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